I was at the grocery story once, loading up the kids and the car, when a beautiful Porsche pulled up next to me and an older gentleman stepped out. We got to talking about his ride, and I asked him what the top speed was.
“I have no idea,” he said, which left me a little dumbfounded. Then he elaborated.
“I didn’t buy it to go fast…but I like the idea that I could go fast if I really wanted to.”
I immediately thought about my bike. I probably don’t get as much out of my Dura-Ace Scattante CFR as a pro would, but I love the idea that I have a bike that could get me there if I wanted it to.
Shimano Dura-Ace is the crème de la crème of Shimano’s component line up, a favorite of pros and amateurs alike. For every bike manufacturer, the Shimano Dura-Ace equipped bike is the gold standard. It becomes the template for every bike that follows, injecting it with performance, trickle down technology, class and style. Our Scattante line of bikes is no exception. We spend enormous amounts of time on the frame layup and geometry, and working on all the small details like graphics. The goal is to create a machine that delivers race-worthy performance to cyclists of any level. Because while we all know that the Toyota is a great, dependable, practical car, at the end of the day it’s the Porsche that makes the hairs on the back of your neck stand on end.
With the launch of our all-new, lust-worthy Scattante CFR Black — decked out with Dura-Ace 11-speed 9070 Di2 electronic shifting, the latest evolution of Shimano’s race proven technology — we decided to take a stroll down memory lane to see where we’ve been.
2006
In 2006, the Scattante CFR LE was at the top of the line with a full Shimano Dura-Ace 7800 drivetrain and carbon monocoque frame. The bike was decked out in that year’s best components.
2008
In 2008, Shimano went to Dura-Ace 7900. Cleaner internal cable routing and refined components added efficiency, ergonomics and saved weight.
2010
The 2010 Scattante CFR Team was quite an evolution. While the Shimano 7900 drivetrain remained unchanged, a full Italian Deda Elementi Ultra cockpit, Mavic Ksyrium SL wheels, and a brand new frame with a tapered head tube and BB30 bottom bracket took center stage.
2011
For 2011, Scattante went electronic. Shimano Dura-Ace Di2 was truly a remarkable innovation, so the Scattante CFR Pro design had to match. The CFR Pro was one of our personal all-time favorite bikes with color-matching anodized TRP brakes, Prologo saddle and Schwalbe Durano tires.
2013
So what now? What does the Dura-Ace experience have to offer a rider of every caliber for 2013? How about another gear, brand new technology and components, and a black-out paint job. The Scattante CFR Black brings the “wow factor” to every Sunday group ride. Click here to learn more about the Scattante CFR Black, or Enter to Win one now.
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